The Product:

An app that assists with in-person grocery shopping, with special emphasis on users with food allergies and limited free time.

Completed Jan, 2025

What I learned:

I learned so much throughout this project, including the importance of feedback and flexibility. I learned how gratifying it is to design an app in its entirety, and I’m very thankful for this opportunity to explore different components of UX Design.

My Role:

I lead, managed, researched, and designed this entire project.

My Responsibilities:

I conducted user research, a competitor audit, two usability studies, and created user personas, storyboards, wireframes, and lo- and hi-fi prototypes.

"The navigation feels extremely intuitive" (Participant B, Usability Study 1)

"Overall, amazing! I love!" (Participant D, Usability Study 2)

Accessibility considerations:

I chose colors with a high contrast, included multiple gestures for the same buttons, and thoughtfully incorporated images, headers, and landmarks to guide the user through their app experience.

Takeaways:

The two usability studies I conducted confirmed a need for this app among those with and without food allergies. This app will help with product exploration and location, meal planning, and so much more.

Next steps:

1.) Share designs, mockups, and relevant project details with engineering team.

2.) Make design updates as needed.